Ambition for Ageing: A collaborative approach to combating social isolation in Greater Manchester

Ambition for Ageing is a £10 million programme of work which will develop a Greater Manchester approach to building age friendly communities.

The programme presents an approach to social isolation that places older people at its centre, ensuring their contribution to civic, cultural and economic life is maximised and fully recognised across Greater Manchester.

Older people are central to the programme and will work to connect communities and people through the creation of relationships, helping to develop places that are age-friendly and that will empower people to live fulfilling lives as they age.

The understanding of the range of very different experiences of ageing is central to the programme, which will look to address lifelong inequalities associated with class, gender, ethnicity, and sexual orientation, and the impact of these on quality of life in old age.

Ambition for Ageing will involve working with statutory and non-statutory organisations to develop new approaches to tackling inequality and its association with social isolation in old age and provide advice and support to local projects in this area.

Project aims

  • The majority of older people in Greater Manchester engaged by the programme will identify their neighbourhood as more age-friendly.
  • In areas supported by the project, older people will undertake activities of interest and the capacity of local assets will increase.
  • Initiatives to reduce social isolation will be mainstreamed into public and voluntary and community sector delivery.
  • The contribution of older people to civic, cultural and economic life will be recognised in Greater Manchester strategies. Clear structures will be developed to enable older people’s voices to be influential.

Principal investigator

Professor Chris Phillipson, Sociology and Social Gerontology, School of Social Sciences, The University of Manchester

Lead researcher

Dr Sophie Yarker, Research Fellow, School of Social Sciences, The University of Manchester

Funder and funding period

Big Lottery Fund. Fulfilling Lives: Ageing Better, April 2015 – March 2020

Partner organisations



More information

Greater Manchester Centre for Voluntary Organisation - Ambition for Ageing