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Manchester Institute for Collaborative Research on Ageing

ProFouND Stay Strong Stay Steady Campaign - EU Flash Mob

9 November 2015

On International Older Person's Day members throughout Europe delivered flash mobs and/or took part in strength and balance exercise classes to raise awareness of falls prevention.

The Prevention of Falls Network for Dissemination (ProFouND) consortium, led by Professor Chris Todd at the University of Manchester, with members throughout Europe delivered flash mobs and/or took part in strength and balance exercise classes to raise awareness of falls prevention.  The Stay Strong Stay Steady Campaign involved over 500 older and younger people from across 9 EU countries (England, Germany, Greece, Norway, Portugal, Scotland, Spain, Sweden, Wales) plus special guest contribution from our advisory partner in Australia.

“We are really pleased by the response from across Europe to this initiative.  The enthusiasm and commitment of the older people who took part shows the value of keeping active in older age.” Professor Chris Todd, expert on falls prevention.

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